The complete wheel & tyre retail platform

Sell more wheels.
Work smarter.

Power your online wheel and tyre sales with intelligent vehicle fitment, live supplier data, VRM lookup and automated wheel and tyre packages.

Supported Brands

Every major wheel brand, ready to sell

Images, sizes, finishes and fitment for the brands your customers search for.

How it works

From reg plate to checkout

Boughto sits on your product pages and does the fitment check for your customers.

1. Customer enters their vehicle

They type a registration or pick make, model, year and engine. No guesswork on PCD, offset or load rating.

2. Boughto finds what fits

We match the vehicle against our wheel and tyre data and your live supplier stock, so shoppers only see products that fit and are available.

3. They buy with confidence

They can add a complete wheel and tyre package to their basket, priced with your margin, with fewer returns and fewer customer queries.

Integrations

Works with the platform you already use

Whether you run WordPress, Shopify or a bespoke build, Boughto plugs straight in.

WordPress

Vehicle search, wheel and tyre packages and live stock, added to your existing WooCommerce store.

Shopify

Add reg lookup, vehicle search and live supplier stock to your Shopify store without a rebuild.

Web API

Bespoke site or platform? Use our wheel and tyre data API and build the experience your way.

New Ranges, Added Automatically

When a manufacturer releases a new wheel range, it appears in your catalogue automatically, with images, sizes, finishes and fitment data. You don’t have to upload anything or keep spreadsheets up to date.

We cover every major brand, from OEM-style replacements to performance and aftermarket names. Your customers can browse the latest styles as soon as they’re available.

Stock levels and pricing sync with your suppliers, so you only ever show wheels you can actually sell. That means fewer cancelled orders and more time spent selling.

Set your own margins on every product, and let customers add matching tyres to build a complete wheel and tyre package in a few clicks.

Wheelmania alloy wheel browsing page
OUTENS Auto Centre wheel finder

VRM Integration available

Let customers search by registration number and instantly see the products that fit their vehicle – fewer returns, faster checkouts.

OUTENS Auto Centre wheel finder

Ready to sell more wheels and tyres online?

See Boughto running on a store like yours, and how it fits WordPress, Shopify or your own platform.