SO, WHO ARE BOUGHTO?

Boughto is an independent UK-based company working with wheel and tyre manufacturers and retailers across the UK and internationally.

Built on years of industry experience, our data-driven platform combines accurate wheel and tyre fitment with powerful digital tools designed to make selling online easier.
Our mission is simple: to help wheel and tyre businesses sell smarter and grow online.

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Contact Us

Book a free demo and see Boughto running on a real wheel and tyre store. Fill in the form and our team will be in touch to arrange a time that suits you.

Supported Brands

Every major wheel brand, ready to sell

Images, sizes, finishes and fitment for the brands your customers search for.

Wolfrace logo
Wheelwright logo
TUX logo
TSW logo
Wheel Pros logo
Japan Racing logo
Turriff Tyres logo
Rotashop logo
How it works

From reg plate to checkout

Boughto sits on your product pages and does the fitment check for your customers.

1. Customer enters their vehicle

They type a registration or pick make, model, year and engine. No guesswork on PCD, offset or load rating.

2. Boughto finds what fits

We match the vehicle against our wheel and tyre data and your live supplier stock, so shoppers only see products that fit and are available.

3. They buy with confidence

They can add a complete wheel and tyre package to their basket, priced with your margin, with fewer returns and fewer customer queries.

Integrations

Works with the platform you already use

Whether you run WordPress, Shopify or a bespoke build, Boughto plugs straight in.

WordPress

Vehicle search, wheel and tyre packages and live stock, added to your existing WooCommerce store.

Shopify

Add reg lookup, vehicle search and live supplier stock to your Shopify store without a rebuild.

Web API

Bespoke site or platform? Use our wheel and tyre data API and build the experience your way.

Enquiry Today For A Free Demo